April 1 2012
Last week I ran a workshop on how to promote events for sporting codes and clubs in the Australian Capital Territory.
This attending were planning events ranging from Australia's national fencing championships to the upcoming launch of a hot air balloon by a major service organisation.
The conversation was lively partly because we all agreed events play an important part in the life of most not for profits. In any given year the calendar for most community groups will feature at least one event.
This podcast describes the essentials of planning with a focus on creating innovative events that set your organisation apart and capture attention.
February 6 2012
Word of mouth may be the oldest form of marketing yet encouraging others to share your information with their family, friends and workmates remains the most effective and least expensive form of promotion. We reveal why topics, talkers, tools, time and tracking are the five fundamentals of an effective campaign.
These days everybody is talking about social media. So, in this show we talk about how not for profits,charities and community groups can get started on Facebook, Twitter, YouTube and other social media platforms. Also we outline a simple four step process for introducing social media into your PR.
January 9 2012
Don’t let anyone tell you the media is dead.
Your local radio station, TV channel and newspaper can reach more people than your not for profit newsletter ever can. That’s why traditional media can become your best friend.
In our third episode of PR for Not For Profits, we explore the importance of working with your local media. What they can do for you and what you need to do for them?
We find out how to make reporters want to cover your story and talk about the three documents that are a must for getting media attention.
January 8 2012
This second episode in our podcast series explores the fundamentals of PR and marketing.
For a not for profit like yours that includes having a marketing plan, scoping communications objectives, understanding your audiences and crafting convincing messages.
We also outline three effective and easy to use marketing strategies that will cost less than $500 a year to implement.
January 7 2012
This year we are launching PR for Not for Profits, a series sharing tips and techiques on how not for profits can market themselves successfully on a tiny budget.
The idea came from our free communications workshops, which we have been running for eight years and have been attended by 300 not for profits, charities and community groups.
The series covers:
- Episode #1: The need for PR and marketing.
- Episode #2: Objectives, audiences and messages.
- Episode #3: Working with the media.
- Episode #4: Social media.
- Episode #5: Word of mouth marketing.
- Episode #6: Running a successful event: Part 1.
- Episode #7: Running a successful event: Part 2.
- Episode #8: Budgets, timetables and other essentials.
- Episode #9: The people behind your PR.
Listen to Episode #1 as North American broadcaster Wayne Kelly and I discuss why PR is a must for not for profits like yours.
